Field notes

The MorphTo blog

Plain-spoken guides on file formats, conversion quality, and the gotchas between them.

Image formats
HEIC to JPG: converting iPhone photos without wrecking them
HEIC files look great on an iPhone and open nowhere else. Here's how the format actually works, the three ways a HEIC-to-JPG conversion goes wrong, and how to keep colour, metadata and quality intact.
23 July 2026 · 7 min read
Quality tradeoffs
Lossy vs lossless: what a format conversion really costs you
Every conversion is a decision about what to throw away. A field guide to generation loss, transparency traps, colour-space clipping and the other quality tradeoffs nobody mentions until it's too late.
23 July 2026 · 8 min read

HEIC to JPG: converting iPhone photos without wrecking them